KATHARINA HOVMAN is from Hamburg, the origins of the brand have their cradle here, the designer lives and works here. And the only KATHARINA HOVMAN STORE in the exclusive EPPENDORF district is right here. Join us as we cross this Hanseatic city and experience the WINTER COLLECTION 2023/24 at the designer’s especially favourite spots.

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In ALTONA, around the corner from the famed Reeperbahn – where the BEATLES played for months and had their coming out – near the pulsating Hafenstrasse, stands the ST. PAULI CHURCH in its frugal elegance. To this day, the Danish style of colours and shapes is a give-away clue that this site once belonged to Denmark. The perfect scenery for our ANTRA, CACAO or DARK MAUVE. Posing by the side of our Parisian model Laila is Tarima, a Ukrainian photographer. Gazing at the parsonage and neighbouring school reveals Altona’s creative and alternative side to us. Graffiti no matter which way you look.

Directly across from the church garden lies PARK FICTION. Having emerged as the result of a sociocultural initiative, today the park with its bizarre palm trees is a very special kind of landscaped experience. Frida is in her element here. Cloaked in her BIG DRESS LONG in VIOLET, Laila offers a pleasing contrast to Hamburg’s greyness.

One thing that can’t be missing in the course of a KATHARINA HOVMAN shooting in the designer’s home town is a look at art. As luck would have it, the DEICHTORHALLEN – Europe’s largest exhibition halls for contemporary art and photography – were being remodelled when we were there. So we spontaneously opted for the front of the coloured makeshift sheet-metal cladding. Tarima and Anna-Maria provided for the necessary coolness while bringing up-to-date style to the backdrop. Anna-Maria – a musician and model for KATHARINA HOVMAN ever since her teenage days – is basically a work of art all by herself. Wild, just about impossible to tame, and incredibly photogenic.

FRASER SUITES, Hamburg’s newest 5-star hotel. The listed building was formerly the headquarters of the regional finance directorate. The spacious stairwell, the cool, gleaming marble, the huge offices – all reminiscent of back then. Even the massive round table in the conference hall is still there. The past has been transported into the present here. Or, to put it differently: With Anna-Maria, Priscilla and Tarima in KATHARINA HOVMAN outfits, contemporary style meets historic charm.

The British influence during Hamburg’s development into the “greenest city in Europe” played a key role, because landscaping experts like James Godfrey Booth – who happened to be a Scot – established the finest horticultural art in Hamburg.

JENISCHPARK in Hamburg-Othmarschen is the oldest English garden in the city. Since Katharina’s grandparents lived just around the corner, the family was here often and proceeded to visit the classicistic JENISCHHAUS in the middle of the park – nowadays a museum for upper-class residential culture in English country manor style.

The ship-welcoming station WILLKOMM HÖFT by the SCHULAU FERRYHOUSE is one-of-a-kind. An authentic “memento of Hamburg”. Since 1952 former captains have used loudspeakers to profusely greet the ships passing by. And bring an emotional moment every time when the national hymn of the respective country of origin rings out. Often enough, a “dialogue” comes about – the ship and crew reply. Legendary! Just like ISI’S FISCHIMBISS, the best fish snack bar in Hamburg diagonally opposite. Those waiting for the ferry here at the pier who let their eyes wander imagine they’re by the seaside, though in fact it’s “just” the Elbe river.

At BODO’S BOOTSSTEG the whole expanse of the Outer Alster lake can be enjoyed. A popular place to have a sundowner. We meet up with KATHARINA HOVMAN at this favourite spot, and Anna-Maria’s mother, Eva, joins us here too. Mother and daughter get together in front of the camera. A lovely opportunity to show just how timeless and generation-transcending the KATHARINA HOVMAN Fashion Label is. Off we go to the most beautiful beach in Hamburg, the FALKENSTEINER UFER. A wonderful end to our week of shooting.